Our journey started all the way back in 1989 when we entered in the crowd of lingerie market as a fabric supplier since then our aim is to revolutionize this market and capture a niche in this sector, and most fortunately with efforts, hard work and lots of ups and downs we were able to do so, today we are an important supplier to mostly all the top lingerie brand in India. And all of this become possible because of the Research and development we have done through meeting people around the world, importing the finest yarns and fibers from the best-known yarn manufacturers from all over the world, and to make such fine counts you would apparently need German and Japanese engineering, We only use German or Japanese knitting machines for production of our fine fabrics that set us apart in the Indian market, with a team of highly trained professionals.
We came up with our own brand SMILZO in which we make premium LINGERIE, SPORTSWEAR, & SHAPEWEAR and SPOTTER for our Active Wear Range with total in-house fabric to apparel production.
SMILZO, Beautiful Begins underneath
Here at Smilzo we reimagine timeless aesthetics for a modern era, creating original prints and designing unique pieces that are accessible to all.
But our passion goes beyond great clothes. Since day one, we’ve championed values of female empowerment and inclusivity. We’re dedicated to serving our community by celebrating their stories and offering a full range of sizes.
Ever wonder who's behind Smilzo signature styles? It’s our talented team of in-house designers! From hand-drawn prints to perfectly placed pockets, they’ve pulled out all the stops to give each garment that special something.
Ever wonder who's behind Smilzo’s signature styles? It’s our talented team of in-house designers! From hand-drawn prints to perfectly placed pockets, they’ve pulled out all the stops to give each garment that special something.
Independent, confident and with a mind of her own- today’s Indian woman is our definition of fabulous and fabulous is all that we want you to feel, in Smilzo.
Smilzo has been instrumental in elevating lingerie from a basic requirement to an exquisite essential. We’ve always believed that lingerie is the most intimate expression of a woman’s style and that’s precisely why we’ve worked so hard in creating size-inclusive collections. We spoke to 2000 Indian women, we conducted fitting sessions across the country, we compiled the definitive 5 point fitting system- all to give you the right lingerie for your right size. We don’t and neither should you, underestimate the transformation lingerie can bring to your life. It enhances your confidence and gives you the support to own you’re fabulous.
The majority of our staff are women and all of them are working towards meeting the evolving needs of the modern Indian woman. Our brand is built entirely around you and enabling you to express yourself to the fullest. The Smilzo Style Studio, a one-of-a-kind initiative, is a training session for our entire team from the merchandisers to the marketers and designers with our fitting consultants. We’re all ears for customer feedback and keep incorporating it into new styles for the modern lingerie customer.
Impeccable fitting, unmatched comfort and exclusive styles are just a few of the reasons why we are such a hot favorite. Our inclusively sized, exquisitely designed collections speak for us and our attempt to support each of you in flaunting your style.
And so, you can rest assured.
When you choose Smilzo you are choosing an experience that is crafted to help you feel fabulous inside out.